By making the content available, commercial entities will also be able to identify BBC material and then license it for a fee.
Lessig describes this as a brilliant response to the extra ordinary explosion of creative capacity enabled by digital technologies.
These lectures describe the possiblities of the bbc creative archive and creative commons
Notes
http://www.bbc.co.uk/pressoffice/pressreleases/stories/2004/05_may/26/creative_archive.shtml - Official press release from the BBC about the creative archive
http://digital-lifestyles.info/display_page.asp?section=distribution&id=1254 and http://digital-lifestyles.info/display_page.asp?section=events&id=56 and http://www.wired.com/news/culture/0,1284,63857,00.html - a couple of interviews around the creative archive
http://adrenalin-online.demon.co.uk/blojsom/blog/cubicgarden/culture/?permalink=44DBF19BA3E5435DF3CB6226A0DAF698.txt and http://adrenalin-online.demon.co.uk/blojsom/blog/cubicgarden/culture/?permalink=creativearchive+talk.txt - Blog entries with comments around the lecture
http://adrenalin-online.demon.co.uk/blojsom/blog/cubicgarden/culture/?permalink=FC632F2D7E17308F1844F21974234490.txt - About Creative commons in the UK with lots of links
